Milk Makeup LLC, the makeup and skincare division of Milk Group, has named Nilofer Vahora as its new CMO.
 
Vahora joins Milk Makeup with 14 years of executive level experience in beauty and fashion. She most recently served as vice president of Global Marketing at Shiseido where she was responsible for leading global marketing and creative strategy for the Tory Burch Beauty brand.
 
She has robust experience leading brand strategy, innovative product strategy, team building and creative marketing across the beauty and fashion industries. Prior to her executive role at Tory Burch Beauty, Vahora served as vice president, Brand and Product Innovation, at Rebecca Minkoff, director of Global Product Strategy for Kate Spade & Company, and associate director, Global Strategy & Business Development, at bareMinerals.
 
“We are thrilled to have Nilofer join the team at Milk Makeup. She brings valuable global experience in driving profitable growth, raising awareness, and building brand equity across both large public companies and smaller independent brands,” said Tim Coolican, CEO of Milk Makeup. “With her help, we look forward to strategically growing our offerings and community while retaining our core values: clean, vegan, cruelty-free and easy to use products that allow you to Live Your Look.”
 
“Nilofer really understands and believes in our brand mission, values and products. She has all of the tools and expertise to take Milk Makeup to the next level,” said Mazdack Rassi, co-founder and CBO of Milk Makeup.
 
“I am excited to join the Milk family and proud to be a part of a team committed to breakthrough products and an unwavering commitment to self-expression,” says Vahora. “We are at a turning point in the industry where consumers are demanding clean, efficacious formulas, inclusive marketing, and disruptive innovation. I look forward to working with the brand as we continue to scale to our full potential without sacrificing who we are and what we stand for.”

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